A BRAND IS INTANGIBLE. It is the basic message and vision of your business… a consistent promise of quality and service (whatever it may be). In getting your message out, the materials should support and convey your vision – that’s the tangible part: a name, a logo, a tag line, a look to differentiate your products and services from your competitors.
“Ultimately, the relationship you build between your brand and your customers will be based on the value your company offers.”
“The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.”
Your brand is the focal point of your business. It is the essence of your product or service. Determining your brand (message, vision) is the first step of developing a successful business.
|Creative Zumo celebrated its one-year anniversary. After practicing in the graphic design industry for over 12 years each, we (Gaby & Christy) had the opportunity to join forces and create our ideal work environment. We have the freedom to flex our creative muscles and our clients get the “2 for 1” benefit of a professional and experienced design team. We want to thank our clients for their support as we continue to grow our business, while helping them to grow theirs.|
Creative Zumo was honored with two ADDY awards. One was for VentureWalk Business Partners Stationery Packaging and the other for the Neighborhood Housing Services Annual Report. The Advertising Club of New Orleans presented the awards March 11, 2006.
|Logo design: The first step in branding and creating your visual identity.
Our newest brand experiment: Look out for our updated website soon.
Please let us know what issues you’d like to see addressed in Squeeze.