Squeeze July 2006
Taking the first steps - the logo.
the power of a logo

A good, strong logo doesn’t happen overnight. It takes time to develop; it’s a process and we work closely with our clients to make sure the final logo conveys the right tone and message. We present several initial design directions. One or two of these get refined based on client feedback. Once we have a winner (our client is happy), we apply color. When a color palette is selected and finalized, we then design the rest of the identity package: business cards, letterhead,
envelopes, labels and so on. The logo is the starting point that shows the world who you (and your business) are.

Here are 5 key elements we keep in mind when designing a logo:
Descriptive: it’s not just pretty, it should convey a sense of what
the company does.
Flexible: it should work in black and white as well as in color. It needs to be able to be scaled down to fit on a business card but still
be appealing blown up for a billboard.
legible: it should be easy to read and understand.
Personality: Is your company high-tech, touchy-feely, or hip and funky? Your logo should be too.
Memorable: it should be clever in design or concept and with an
“A-ha” factor that sticks with you.

now showing...

Our new [and improved] web site. We decided to redesign
our web site to showcase the way we work. We build brands. Through ongoing relationships with our clients we fulfill their individual marketing needs. Check it out. www.creativezumo.com.

to be squeezed
establishing your visual identity.
Giving your logo a leg to stand on.
Creative Zumo branding and communication design


Creative Zumo develops powerful and effective visual identities for businesses ranging from start-ups to million-dollar entities. Branding work includes visual identity, logo design, web site design, print advertisements, brochures, and much more. Contact us to see how we can help your business stand out from the competition. www.creativezumo.com