Approach
Susan Campbell Jewelry is an intimate jewelry boutique in the downtown Pensacola Seville Historic District that opened March 2006. The shop boasts a unique collection of handmade, gallery quality jewelry and fine chocolates. The business needed a visual identity that communicated the upscale nature of their product, for a very conservative community.

Impact
The design of the logo reflects the modern design of the jewelry. The logo consists of the name and an icon, which can be used together or separately. The clean, minimal graphics used in ads, direct mail, HTML emails and the website promote the brand without overpowering the photography.

View RESULTS:

IDENTITY
BUSINESS PAPERS
ADS
DIRECT MAIL
E-CAMPAIGN
WEB SITE