Approach
Belles Pralines wanted their identity to be as rich and evocative as their product, the ever so popular southern praline. While the confection dates back to 17th century France and the streets of colonial New Orleans, they wanted their look to be “upscale, clean, simple and sweet” that was also “chic” and “fun”—distinctive from other praline brands.

Impact
The stylized artwork brings to mind the antique ironwork in the French Quarter, combined with a modern color palette that sets the stage for old favorite to be seen in a new light.

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BUSINESS CARD
PACKAGING LABELS